When the going gets tough…The tough gets going!!!
The Road show dates were set in stone and the clock was ticking….. Gajpal Rathod the Group VM & Concept head for Arrow had made up his mind that he want’s to treat the Arrow Dealer network to a feast for the eyes. He wanted to ensure every merchandise is the Hero and give the 2018 collection a laser edge. The show had to open on the 10th and shop fit installed and ready to go by the 5th of Jan, After concept discussions and finalisation 12 working days is all that was left for production and dispatch!!!
The goblet was laid down and race was on….even while this project was being produced INSYNC was in the middle of delivering a 3 store roll out where each store was approx 25000 Sq Ft and this was being delivered in under 30 days so, the factories were already brimming to the seems. But the Team had accepted the challenge and INSYNC delivers every fixture on time and the show opens to the Dealer network as planned with every display element from shelves to custom built hanging frames lit and back lit soft signage’s adding a touch of grace to the 5000 Sq Ft. space. This was only possible because of the use of our pre-engineered shop fitting components around which the Arrow team built their custom skin of wooden frames to create their own personal signature.
ENGAGE Fit N Light is a powered shop fitting solution that provides electricity to LED Lamps embedded in display accessories like shelves and hanging arms and powers up back lit signage’s and touch screen displays. Creating Exciting customer journeys that help customers Explore with greater ease and Engage with the brand more meaningfully.
Mr. Gajpal Rathore
DGM & Head – VM & Retail Projects | Arrow, Aeropostale, Arvind Brands
We met Huzefa and Insync team at Euro shop.
They have displayed their fixtures with these integrated lights, it was very impressive and we were delighted with this fact that the installation was also very hassle free. There were no visible cables or switches and you just have to move the shelves like you do for a normal shelf. From then on we had this idea in mind how do we use this technology for our stores and keeping that in mind we got first opportunity to work together.