Did you know that traditional retail stores that use only overhead lighting leave over 30% of the merchandise in low or obscure lighting?
More than 1/3 of the merchandise is not exciting to your consumers!!!
If we believe, that consumers come to our stores to experience the merchandise and 1/3 of it doesn’t excite them enough, shouldn’t we take concrete steps to correct that situation?
So Insync developed shopfitting solution that integrate lights into the shelves which are powered from our specially crafted electrified tracks.
So every merchandise is perfectly Lit, increasing visibility for over 30% of your merchandise at the same time providing you a wire free yet highly flexible modular solution.
This research by PricewaterhouseCoopers (PWC) reflects the changing priorities of Indian and even global shoppers. Where the functionality of a store, it’s ability to provide convenience and product information is taking priority over loyalty programmes and mere cosmetic design improvements.
A store that can provide customers a purpose, make them part of the products journey by giving them information or even back stories and give them quick and easy check out solutions have a definite edge over the retailers who create mere good looking stores providing price cuts and loyalty programmes.
So INSYNC’ s electrified tracks are specifically designed to provide power to touch interfaces, giving them the ability to be placed in line with the merchandise, where it would have the best chance to influence shopper engagement. These touch surfaces are also equipped with scanners and self check out capabilities for scan and go applications. So from providing immersive product stories to self check out everything is possible at the rack itself where your shopper spends 70% of their in store time!!
Imagine walking into a softly lit store where lights are placed only on the merchandise, adorned with backlit signages inline with the merchandise which allows you to immediately identify the products and relate to its purpose in your life. The light falls softly on the shoulders of the top displayed on a side out arm grabbing your attention but not shouting out its existence. While touch screens with shopper assistive technologies make your exploration more fun by adding fun facts related to the product and brand to your shopping journey!!
While a soft aroma greases your old factory setting the perfect mood and keeping your mind relaxed.
Wouldn’t this experience be highly immersive and wouldn’t it form a more meaningful bond with your brand?
We believe strongly that it would and have developed all the solutions required to provide your customers with just that!!
The bold yet elegant lines and soft curves, accentuate the aesthetics of the merchandise displayed on Syntrack’s aluminium construction.
Syntrack provides versatility and a wide spectrum of space optimisation capabilities; thanks to intersync technology.
Now the Syntrack has evolved into Smart Shop Fit Syntrack Fit N Light
Fit-n-Light Smart Shop Fit empowers retailers to enhance their shopper’s journey into an omnichannel experience, seamlessly combining the advantages of both physical and digital retail, into one unified experience.
Shelves and accessories embedded with LED lights, provide perfect lighting to every merchandise presentation. Backlit signages are the perfect way to draw customer attention. Fit-n-Light technology can power-up touch screens and digital signages, to allow marketers use video feeds at the point of sale, as well as employ omnichannel retailing, with the use of shopper assistive technology, at the real point of sale, viz. the rack.