Did you know that traditional retail stores that use only overhead lighting leave over 30% of the merchandise in low or obscure lighting?
If we believe, that consumers come to our stores to experience the merchandise and 1/3 of it doesn’t excite them enough, shouldn’t we take concrete steps to correct that situation?
So Insync developed shopfitting solution that integrates lights into the shelves which are powered from our specially crafted electrified tracks.
So every merchandise is perfectly Lit, increasing light efficiency by over 100% at the same time providing you with a wire-free yet highly flexible modular solution.
A store that can provide customers with a purpose, make them part of the product’s journey by giving them information or even back stories and give them quick and easy check out solutions have a definite edge over the retailers who create mere good looking stores providing price cuts and loyalty programmes.
So INSYNC’ s electrified tracks are specifically designed to provide power to touch interfaces, giving them the ability to be placed in line with the merchandise, where it would have the best chance to influence shopper engagement. These touch surfaces are also equipped with scanners and self- check out capabilities for the scan and go applications. So from providing immersive product stories to self check out everything is possible at the rack itself where your shopper spends 70% of their in-store time!!
“In turn resulting in Higher Sales”
A screen popped up information about the shoe you’ve just picked up from the shelf and is now suggesting to you a choice of dresses and handbags that complete the ensemble. Not only giving you personalised information but also assisting you in making a more informed choice.
Seems like a dream, doesn’t it? Everything described above is not fantasy, but exactly what Insync’s Fit N Light solution offers.
Making incremental changes to your shopper journey, only arouses mildly positive emotions like contentment or relaxation; which are less likely to make the store visit memorable.
Intensely positive emotions such as surprise, amusement or excitement, activate the brain for memory retention and happiness recall, helping to keep the brand top of mind while driving repeat visits and sales.