Safe Enterprises was incorporated in 1991, by maverick entrepreneur and visionary Saleem Merchant. His pioneering endeavor accelerated the retail revolution in India, by developing the country's first shop fitting system - 'The Grid'.
As India's first design and manufacturing outfit, Safe's innovative modular shop fittings solutions, propelled the brand as a key link in the supply chain of modern retailers.
Under the stewardship of Saleem Merchant, Safe has executed 42,000+ projects, over an estimated 30 Million+ sq. ft. of retail space across the country. Backed by over two decades of experience in manufacturing engineered retail products, Saleem Merchant continues to mold fixtures that will power India's retail future.
”It takes foresight to run a business not eyesight”, is what you’ll hear Huzefa chime, if you ask how he manages a design centric business, despite being partially sighted!
In 2018 Asia Retail Congress titled him as 1 of the Top 100 most influential retail minds in India and he was awarded the Young Achiever’s Title at the Golden globe Tigers in 2018.
Huzefa is a regular motivational speaker for the NAB, ETC & IIBM besides guiding young retail minds at NID Bangalore and Raffles Design School. He believes strongly in the Indian Retail model and is leading the transformation of Indian retail into the digital age through workshops and conferences held in conjunction with VM&RD, IFF & Franchise India and other leading platforms. At the age of 35, he holds over 10 design copyrights and multiple pending patents to his name.
His brain child, The Fit N Light SMART Shop Fitting solution that empowers physical retail with digital capabilities, has been honoured by the Times Network as the Most Innovative Retail Solution and has also won the Best Shop Fitting at the Golden Globe Tigers.
In 2010 Huzefa founded INSYNC India’s only Shop Fittings brand that design and develop standardized shop fitting components, to support this endeavor and to bring this solution to the aspiring Indian retailer INSYNC founded a chain of experience centres. INSYNC have ten operational Experience center’s across India and the Middle East
Under his stewardship Safe Enterprises has won the Best MSME award for Excellence in Quality 2 years running and Huzefa is now obsessed with the vision to take Indian innovation to the world, through INSYNC.
A CA by profession and an expert in processes and IT technology, the group’s youngest partner Mikdad brings agility to the team, powering the growth aspirations of the organization.
Crafting, refining and redefining the processes, information flow and ensuring both the personnel and infrastructure are always geared to meet any challenges put forth by market changes, or the companies’ own growth aspirations, are Mikdad’s mandates.