28 Stores in 28 Days 1,75,000 SQFT OF RETAIL SPACE ACROSS INDIA!!!!
Mr Tata had laid down the unprecedented challenge of opening 28 stores for their new Brain child Zudio!! To mark the beginning of 2019.
Zudio’s retail identity is designed around INSYNC’s FORTE shop fitting solution and we custom built a range of floor units, browsers, trial rooms, display tables and the cash desk and cash back. Over 35 products in all that make up the Zudio store identity.
We took on the challenge laid down to Mr Ashley and the projects team of Zudio to fit out 28 stores in 28 days Spanning over 1,75,000 Sq. ft and have shipped and installed all these stores in a multitude of locations across the country.
The Forte shop fitting solution forms the structural heart of the retail identity and is used both for wall bays and floor units. Using our standardised engineering was a key factor in the success of the rollout being achieved as planned. Since this solution is designed for quick and easy manufacturing and installation.
Besides FORTE we also built modular cash desk and cash back units that are finished with solid acrylic tops, we produced browsers and hanging rails for floor display along with stepped tables and podium. All in all 35 total SKU.
The best aspect of this was that we achieved this without delaying any of our other rollouts. The entire team pitched in with innovative ideas and extra working hours and ensured that we were able to create History with Zudio while we didn’t disappoint any of our other patrons in doing so.
Mr. Ashley D’cruz
Head – Store Planning and Projects, Tata Trent
The challenging opportunity given by Mr Tata of opening 28 stores in 28 days itself was very intimidating. This achievement would not have been possible without the unstinted support of Insync Shop Fitting’s design and installation team. Their timely delivery of fixtures and ready team of installers ensured that all stores were handed-over on time. Inspite of the huge volumes of fixtures to be manufactured for 28 stores in a short span of time, there were absolutely no compromise on the quality of the materials delivered.
Excellent work !! Looking forward to continue the successful relationship in the coming financial year as well.