INSYNC Insight 2017

Based on a research report by PWC, which asked 1000, Indian shoppers a simple question ‘What would make your in store shopping experience better??” Their response should be our starting point to redefining our #retail experience. Most of the areas of store design and customer experience that we focus on today such as inviting store environments’, VIP programmes etc rank in the bottom 5 in terms of their priority, while the top 5 are dominated by experiences that revolve around information and convenience, such as better informed sales staff, seamless check outs and being able to easily browse a complete catalogue of the retailers product in store and personalised offers.

 

The way the above information can be translated by us is that, by implementing a few simple changes to your store design and IT system you could firstly create a SMARTSHOP, that could focus on improving the in store #shopping experience while forming the foundation on which the omni channel strategy can eventually be built.

A #SMARTSHOP, is essentially a store equipped with #shopfittings and fixtures that are integrated with the technology to provide both customers and customer service managers easy access to product information at the shelf itself, enable them to view a store catalogue, get product recommendations, offers and allow them to create a virtual cart, make a purchase and leave the store without ever visiting a cash desk.

 

What we’ve achieved in this simple change is that we’ve given the #shopper all the in store experience he values most, while significantly increasing our stores’ efficiency and possibly reducing our retail operations cost and improving the scalability of the retail model many fold.

 

Well, the #SMARTSALES assistant mounted onto the shelves are definitely easier to procure and programme than sales staffing and training. Besides that we can also solve a number of common operational challenges;  the fact that every product in every style and size cannot be stocked at every store is no secret, but SMARTSHOPS  can overcome this unique problem quite effortlessly, since a digital catalogue is space agnostic and it’s much cheaper to stock, slow moving SKU in a central warehouse as compared to expensive shelf space in stores. The cataloguing and self check out enables shoppers to pick up products that are not available in that store, improving the space productivity of each store and at the same time substantially reducing human dependency.

So once your SMARTSHOP is in place and running you could now work on the phase 2, which is integrating the offline with the online from an organisational stand point and once your channel partners have seen the advantages of the SMARTSHOP i’m tempted to believe that they’d be inclined to a few policy changes to accommodate your Omni channel plans.

 

At IFF 2016, INSYNC unveiled the #FIT-N-LIGHT SMART SHOP FIT solution, a powered shop fitting system, that provides power to LED lights integrated in shelves, touch screens and self check out kits without any visible wires.

The #INSYNC SMART SHOP FIT is ultra light and highly modular, designed specifically to suit modern retail and hence is adaptable to a range of retail categories and formats including pop up stores. The system is highly versatile, can be mounted from the wall, ceiling, can be used to create central partitions or for window display. Creating a perfect balance of form and functions best suited for a quick retail scale up.

During the #IFF Design conclave “#SMARTSHOPS for SMART Shoppers” hosted by INSYNC’s MD Mr. Huzefa Merchant and the retail veteran Mr. Prasad Mennon, we discussed the possibilities and challenges around implementing the Omni channel strategy with 15 of India’s top retail minds to conclude with some exciting and encouraging insights defining the present and future role of technology in the evolution of Brick & morter stores.

 

We’d highly appreciate your comments and inputs on the above matter and would love to share our insights gained from our experience at the conclave with you on the subject. Together lets build a SMARTER retail environment.

Modern retail sales strategies are being designed around the Online portals, where the David & Goliath of the Brands are all viewed together without any real distinctions that are tangible to the consumer, So the Physical retail spaces have got to be used effectively to create brand identities and product distinction, while aligning itself to the omni channel retail strategy.

With this insight in mind, INSYNC developed the FIT-N-LIGHT, a powered shop fitting solution that enables lighting under every shelf without the compromise on modularity.

This system enables designers and planners to provide individual lighting as per each individual products requirements, also allows the interplay between product presentation and brand communication by enabling seamless integration of back lit soft-signages.

In turn bringing together the 3 key elements of retail design shop fit, lighting and visual merchandising, into one integrated solution. 

The curved surfaces or pillars available in a retail space can be quite challenging to use for merchandise presentation, so can be mounting fixtures on glass partitions or backlight surfaces, the SYNTRACK channel was designed as an answer to all these challenges.  

 Keep it simple silly (k.i.s.s)

Simplicity and ease of use, is at the core of all INSYNC Shop fitting

Our fixtures are designed around the needs and limitations of the end user, the in-store merchandisers.

Gravity Lock Technology

Shop Fittings have the highest consumer interaction in a retail environment. Hence safety is of paramount importance in the designing shop fitting systems at INSYNC.

SYNTRACK shop fitting systems are designed with a unique “GRAVITY LOCK” mechanism, enabling complete safety.

 

 

 

Adaptor:

Once the accessories are mounted in the hooking mechanism called the ADAPTOR is locked in place fastening the accessories safely.

 

 

 

Shelf Bracket:

The tilt and insert feature ensures ease of mounting the glass shelf into the bracket. Once mounted, the shelf is locked by the force of gravity and cannot be dismounted unless it is lifted in the above manner.

 

 

 

Anti-Friction:

The Syntrack accessories have been fitted with a specially designed anti-friction strip to protect the accessory profile, from scratches, resulting from fixture with metal hanger tips.