A complex mix of retail categories, 1 shop fitting solution.
HyperCity is one of India’s leading chain of hypermarkets, offering their customers a complex range of merchandise categories ranging from food to Fashion and everything in between….
Hypercity India, set the trend for hypermarkets to focus a considerable retail space within their stores on non food, specially Fashion. When the brand decided to implement this overhaul in their business model, they Partnered with INSYNC (The Safe Enterprise group) for their shopfitting solutions.
The challenge was to provide a single solution that fit all non food categories, was robust enough to handle the large scale customer interaction and yet be cost effective , INSYNC answered all these challenges with the versatile and robust FORTE shop fitting system, around which we created solutions for FASHION, FOOTWEAR, EYEWEAR & FURNITURE. A complex mix of merchandise, one shop fitting solution FORTE by INSYNC