July 9, 2020
Spread over 8000 sq ft. In Kilpauk of Chennai. Poetry and Grammar is envisioned as a paradise for men. Built on 3 floors that house Men’s Fashion, Ethnic and a made to measure zone. Poetry and Grammar adds flair to the every day wear and adds panache to every occasion.
With an aim to keep the attention of the consumers where it matters which is on the merchandise and to ensure that every exquisitely curated merchandise is in the best possible lighting the FIT N LIGHT was the best pick for the job.
With shelves and accessories embedded with LED lights that are powered from the electrified track embedded into the wooden panels. The wooden panels were made especially of anti static glass substitute to ensure there is no static that could damage the fine materials of the suits and ethnic wear.
The choice of materials and finishes lends the space an unmatched form while a powered shop fitting empowers poetry and grammar to present every merchandise in its best light. The seamless construction and fitment of the powered track provides the flexibility of a modular shop fitting system integrated lighting and yet no visible wires or electrical joints.