Godrej Nature’s Basket

The Retail Identity for Nature’s Basket is designed by the globally renowned FITCH & the challenge of creating a shopfitting system which looks more boutique than supermarket was given to Insync Shopfittings A Safe Enterprises Venture by FITCH. We took base elements from our Forte Shop fitting system & morphed the same into Nature’s Basket’s retail fixtures as seen Today.

This project was especially exciting for us because of the use of a plethora of material & finishes like MS/SS/WOOD & Marble that blend seamlessly together to form a Supermarket Shelving System like None Other.

Mr. Kapil Samant

Director Architecture | FITCH Retail

Apart from the standard products, a good example of collaboration is the retail identity development for Nature’s Basket stores. FITCH had put really high expectation on aesthetics a good quality product but made the development process very very easy.



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